The 2nd year Art Direction students in Cape Town were briefed to create clever outdoor adverts for their chosen brands, using the unique characteristics of billboard advertising. Do you think these would grab your attention as you drove past?
A powerful campaign by Ogilvy SA JHB to raise awareness and funds for POWA – People Opposing Women Abuse.
The campaign is based on the key insight that in today’s social media obsessed world, ending a relationship seemingly takes just one click on the ‘change your relationship status’ button on Facebook. We can go from ‘in a relationship’ to ‘single’ in literally one second.
However, in the real world, for many abused women of domestic violence, changing their relationship status is a difficult and often terrifying process – but one that POWA can help women through.
Go “single” for a day and help spread the word.
SMS “POWA” to 38874 to donate R10.