About AAA School of Advertising


we create the creators

As the official higher education institution for the South African advertising profession, we believe in providing our students with more than just knowledge, skills and practical experience.


By encouraging creative exploration potential is turned into achievement. And as always, innovation is integral to the learning process.


our history

AAA School of Advertising was founded in 1986 by the Advertising Association for Communication and Advertising (ACA).


We set and maintain globally-recognised standards for world-class education in advertising.

1) Owned by the advertising profession

This provides students with access to a wealth of experts within the advertising business ensuring they receive the most up-to-date and relevant tuition.


2) Locally and internationally accredited

- SAQA (South African Qualifications Authority) fully accredited

- IAA (International Advertising Association) accredited

- Registered with CHE (Council on Higher Education) as PHEI (Private Higher Education Institution)


3) World-class curriculum

Austrian Lürzer’s Archive rates AAA as one of the top advertising schools in the world.


4) Smaller classes

This allows our lecturers to give one-on-one attention to students, enhancing learning and improving creative achievements.


5) Empowerment

We endeavour to identify, recruit and educate talented individuals from previously disadvantaged groups.



why study here?


We offer an integrated approach to teaching advertising and marketing communication, which incorporates the challenges of ever evolving technologies and new media. We blend theory with practical. Students are lectured by respected academics and industry professionals as well as leading advertising professionals.

Excellence is both encouraged and expected at AAA. Each year the best creative work is entered for local and international awards. Many win, attesting to the standard and skill set of our students.


award winning

Final year full-time students are placed by AAA into ACA associated advertising companies as part of a four week internship programme, with many resulting in job offers.



Cape Town Campus

+27 (0)21 422 1800

AAA House

6th Floor

112 Long Street




Randburg Campus (JHB)

+27 (0)11 781 2772

ACA House

1st Floor

Cnr Bram Fischer Drive & Bond Street



© 2016 AAA School of Advertising

Cape Town +27 (0)21 422 1800

Johannesburg +27 (0)11 781 2772