| Principles of Marketing In Principles of Marketing new marketing students are introduced to the fascinating world of modern marketing in an enjoyable and practical way. Many people see marketing only as advertising or selling. But real marketing involves much more. Organisations gain market leadership by understanding consumer needs and finding solutions to product, price, place and promotion that delight consumers. If customer value and satisfaction are absent, no amount of advertising or selling can compensate. Duration: 20 Lectures Lectures: Wednesday evenings Times: 17h30 – 19h30 Cost: R 7 000 Deposit: R 3 500 Starts: 25 January 2012 Finishes: 20 June 2012 Consumer and Buyer Behaviour The purpose of this course is to introduce students to the main themes and concepts of Consumer and Buyer Behaviour. The lectures, discussions and prescribed reading are designed to enable you to understand and analyse the reasons why consumers react to marketing in the ways in which they do, and to highlight the elements that contribute to the consumer decision making process. Duration: 17 Lectures Lectures: Saturday mornings Times: 09h00 – 11h00 Cost: R 6 700 Deposit: R 3 350 Starts: 04 February 2012 Finishes: 16 June 2012 Practice of Marketing This course follows on Principles of Marketing and focuses on strategic analyses, market related strategies, implementing strategies and strategic evaluation and control. Duration: 19 Lectures Lectures: Saturday mornings Times: 11h00 – 13h00 Cost: R 7 000 Deposit: R 3 500 Starts: 04 February 2012 Finishes: 30 June 2012 Marketing and Advertising Planning Process (MAPP) The purpose of this course is to focus on the Marketing and Advertising planning process as it happens in the Advertising agency. Students will discover how an advertising agency works, as well as the workflow through the agency and how the optimum mix of media and promotional tools are decided upon. Duration: 20 Lectures Lectures: Monday evenings Times: 17h30 – 20h30 Cost: R 8 640 Deposit: R 4 320 Starts: 23 January 2012 Finishes: 11 June 2012 Account Management The course deals with the challenges facing an Account Service (client service) executive, understanding marketing and the client’s business, how to build brands, how to deal with clients and people and how to manage conflict and find creative ways to build relationships. Duration: TBC Lectures: Wednesday evenings & Saturday mornings Times: 17h30 – 20h30 (Weds) & 09h00 – 11h00 (Sat) Cost: R 10 750 Deposit: R 5 375 Starts: 18 June 2012 (TBC) Finishes: TBC Brand Management Brand managers are the custodians of all that make a brand sacred and strong. From the look, the feel, the tone of voice and the consumer insights. You will learn all about target markets and how to find a way to communicate all that the brand promises to a specific target market, as well as how to ultimately make sure that the brand delivers. Duration: TBC Lectures: Monday evenings & Saturday mornings Times: 17h30 – 20h30 (Mon) & 09h00 – 11h00 (Sat) Cost: R 10 750 Deposit: R 5 375 Starts: 18 June 2012 (TBC) Finishes: TBC Media Management Television, radio, newspaper, magazine, outdoor and digital all form part of the steadily growing media wave. To ride the wave you will learn about its many channels, effective ways to use the right media options and to understand the various markets it appeals to. Duration: TBC Lectures: Tuesday & Wednesday evenings Times: 17h30 – 20h30 Cost: R 10 750 Deposit: R 5 375 Starts: 19 June 2012 (TBC) Finishes: TBC Entrepreneurship This course is designed to give students a thorough understanding in entrepreneurship and all aspects that should be considered when starting a new business venture. Through developing an appreciation of the entrepreneurial process, students will be able to adapt this knowledge and use it to recognize real business issues in the marketplace. Students will learn how to open their own business and to sustain this through proper management. Duration: 15 Lectures Lectures: Tuesday evenings Times: 17h30 – 20h30 Cost: R 5 400 Deposit: R 2 700 Starts: 17 July 2012 (TBC) Finishes: 23 October 2012 (TBC) Integrated Marketing Communication (IMC) The purpose of the Integrated Marketing Communication module is to give students a thorough understanding of the principles and the practical application of the many elements of marketing communication. The emphasis will be on an integrated approach, as one element cannot perform the persuasive communication task as effectively as a combination of elements. Duration: 18 Lectures Lectures: Saturday mornings Times: 09h00 – 11h00 Cost: R 6 700 Deposit: R 3 350 Starts: 14 July 2012 (TBC) Finishes: 24 November 2012 (TBC) Principles of Communication This module will cover all the major aspects of communication such as the communication contexts; language and the problems associated with it, planning and organising messages contextualised to the organisational environment. This module enables students to become acquainted with the general principles of communication and how it fits within the marketing communication environment. Duration: 17 Lectures Lectures: Saturday mornings Times: 09h00 – 11h00 Cost: R 5 850 Deposit: R 2 925 Starts: 14 July 2012 (TBC) Finishes: 10 November 2012 (TBC) Research for Marketing Communication The marketing research module is designed to give students a basic understanding in desk, qualitative and quantitative research. Through developing an understanding of the research process, students will be able to conduct research and apply the research findings to various brands and markets. Duration: 15 Lectures Lectures: Saturday mornings Times: 11h00 – 13h00 Cost: R 6 700 Deposit: R 3 350 Starts: 14 July 2012 (TBC) Finishes: 03 November 2012 (TBC) | 
