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| Creative | | | | Degree :: Course outline | | | | BA Creative Brand Communication with specialization in Graphic Design or Art Direction | | | | Year one | | Year two | | • | History of Graphic Design and Advertising | | • | Drawing | | • | Rendering | | • | Illustration | | • | Typography | | • | Perceptual Studies | | • | 2D & 3D design | | • | Graphic Design | | • | Art Direction | | • | Introduction to DTP | | • | Principles of Marketing Communication | Attention will be given to Conceptual thinking, mental skills and Crafting capabilities. | | | • | Creative Process (Art Direction or Graphic Design) | | • | The Role of Photography in Visual Communications | | • | Desktop Publishing | | • | Repro theory | | • | Marketing Communication issues in Multicultural markets | | • | Consumer Behaviour | | | | | | | | | | Year three | | | | • | The Marketing and Advertising Planning Process | | • | Advertising research | | • | Media | | • | Campaigns | | • | Specialisations: | | | Graphic Design; OR Art Direction | | • | Internship | Note: Learners elect one of the two specialisations i.e. you can become an Art Director or Graphic Designer | | | | |
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