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Copywriting Ideal entry level course for those wishing to get into Copywriting, or those working in positions that requires the writing of companies internal or external communications. After completing this course you will understand the role of the advertising copywriter, and the craft and the process that it involves. You will be able to source concepts and put them to paper; write copy for the various media covered; present your creative work; evaluate creative concepts and utilise various techniques for unlocking creativity. Duration: 22 Lectures Lectures: Tuesdays & Thursday evenings Times: 17h30 - 20h30 Cost: R 10 500 Deposit: R 5 250 Starts: 31 January 2012 Finishes: 17 April 2012 Graphic Design This course is entry level for persons wishing to get into Graphic Design. After completing this course you will understand the role of the Graphic Designer, the craft and the process that it involves. You will develop an awareness of design elements and principles, become equipped with the basic design ability to execute a number of different design tasks related to understanding and applying typography and layout successfully. Duration: 34 lectures Lectures: Tuesdays & Thursday evenings Times: 17h30 - 20h30 Cost: R 12 000 Deposit: R 6 000 Starts: 31 January 2012 Finishes: 31 May 2012 Adobe Photoshop CS5 This course is aimed at those with no previous experience in Photoshop. Starting from scratch, this course will teach you from a practical point of view, the art of digital image and photo manipulation, editing, modification and enhancement. Duration: 8 lectures Lectures: Monday & Wednesday evenings Times: 17h30 - 20h30 Cost: R 3 500 Deposit: R 2 000 Starts: 05 March 2012 Finishes: 28 March 2012 Adobe Indesign CS5 InDesign is Adobe's answer to the future of professional publishing for graphic designers, magazine layout, production artists and prepress professionals. This popular programme for design and page layout combines smooth integration of text and graphics in a single powerful tool. Duration: 8 lectures Lectures: Wednesday & Thursday evenings Times: 17h30 - 20h30 Cost: R 3 500 Deposit: R 2 000 Starts: 08 February 2012 Finishes: 01 March 2012 Adobe Illustrator CS5 The Adobe Illustrator course gives students a comprehensive introduction to using the essential features of Illustrator. The course is aimed at those with no previous experience. Duration: 8 lectures Lectures: Wednesday & Thursday evenings Times: 17h30 - 20h30 Cost: R 3 500 Deposit: R 2 000 Starts: 25 April 2012 Finishes: 17 May 2012 New Media (Media) Interactive Design This course has been specifically designed to enable you to master the essentials to design, build and manage professional websites using Adobe Dreamweaver and Flash CS4/5. This will cover creating, editing, publishing and updating a website as well as adding elements to existing sites and important site management issues, with the expertise to produce and maintain innovative, professional websites. Duration: 8 lectures Lectures: Wednesday & Thursday evenings Times: 17h30 - 20h30 Cost: R 6 500 Deposit: R 3 250 Starts: 08 February 2012 Finishes: 01 March 2012 The Art of TV Production This course will provide valuable insight into the highly complex field of TV Production and students will be given many opportunities to apply their skills under the close guidance of industry experts. The course will cover 23 topics which focus on, inter alia including budget, animation and special effects, film, music, script approval and much more. Duration: 18 lectures Lectures: Monday & Wednesday evenings Times: 17h30 - 20h30 Cost: R 8 000 Deposit: R 4 000 Starts: 20 February 2012 Finishes: 18 April 2012 Adobe Dreamweaver Adobe® Dreamweaver® is the industry-leading website design and editing software. Dreamweaver website development can be done visually or using HTML code to create the layout. Site planning, navigation and the importing of content will enable you to effectively create professional and impressive layouts. You will be taught how to control the look and feel of your site, with the creation of Cascading Style Sheets. Form design and functioning will also be an aspect of the content covered, as communication with your target market is essential (whether on the web or even mobile devices!)
It is not necessary that you have knowledge of HTML, but working with the operating system is essential
Duration: 8 Lectures
Lectures: Monday & Wednesday evenings Times: 17h30 - 20h30 Cost: R 3 500 Deposit: R 2 000 Starts: 08 February 2012 Finishes: 01 March 2012 Adobe Device Central Adobe® Device Central® will allow for the importing of your web or animation content into various mobile devices. You will be able to test and simulate functioning and display of your communication content across various devices, such as smart phones. Knowledge of the various file types (such as images, Flash and Dreamweaver) is preferable but not essential. Knowledge of the operating system is a prerequisite for the course.
Duration: 1 lecture Lectures: Saturday morning Times: 09h00 – 11h00 Cost: R 450 Deposit: R 0 Starts: 24 March 2012 Finishes: 24 March 2012 Traffic/ Agency Operations Workshop This course has been designed to help all employees: from the Account Executives, Account Managers and Account Directors to the Traffic and Production departments, to DTP/Studio and even the Creatives. It will help everyone understand the importance of systems and communication in the advertising agency. It is an intensive two day course that will cover all aspects of the work flow in an agency and enable you to work smarter and get everything done within the allocated time. Duration: 2 lectures Lectures: Thursday & Friday Times: 13h00 – 18h00 (Thurs) & 09h00 – 18h00 (Fri) Cost: R 2 500 Deposit: R 1 250 Starts: 08 March 2012 Finishes: 09 March 2012 Novel/Fiction writing When it comes to telling stories there are rules, tools and tricks anybody can learn. Join Harry Kalmer, award winning author and playwright, on Wednesday evenings for a 6 week practical workshop. Acquire the skills that will help you to write the book you’ve always wanted to. It doesn’t matter if it is a novel, short stories or non-fiction. Duration: 6 Lectures Lectures: Wednesday evenings Times: 17h30 – 20h30 Cost: R 2 500 Deposit: R 1 250 Starts: 22 February 2012 Finishes: 28 March 2012 Photography This is a Photography Course with a difference. The course aims to provide a solid foundation of the mechanics of photography and provides a practical approach to learning. Not only will this course instruct you on how to use your digital camera, but your knowledge will be extended by tuition and practical demonstrations of essential subjects that are most commonly omitted such as, Photography as a Communication Tool, Visual Communication, Understanding light and Alternative light sources, What to look for and where to find it, Psychology of Colour, Alternative Camera Techniques, Basic Post Production Editing in Photoshop.
Duration: 8 Lectures
Lectures: Tuesday & Thursday evenings Times: 17h30 – 20h30 Cost: R 3 500 Deposit: R 1 750 Starts: 13 March 2012 Finishes: 05 April Art Direction: Module 1 – Computer Training This course is entry level for persons wishing to get into Art Direction. The first module is computer training in Adobe CS5 programs – Indesign, PhotoShop and Illustrator. Anyone who is competent in using these programs need only register for the other two modules. After completing this course you will understand the role of the art director, the craft and the conceptual processes that are involved in art directing. You will develop an awareness of the elements and principles of Art Direction, become equipped with the basic art directing ability to execute a number of different art direction tasks related to understanding and applying typography and layout successfully and television scripting. Duration: 8 Lectures Lectures: TBC Times: 17h30 – 20h30 Cost: R 3 500 Deposit: R 1 750 Starts: TBC Finishes: TBC Art Direction: Module 2– Theory and Case Histories This course is entry level for persons wishing to get into Art Direction. The second module deals with the theory of art direction with a specific emphasis in problem solving techniques - how to think conceptually. An examination of successful case histories is central to this process. After completing this course you will understand the role of the art director, the craft and the conceptual processes that are involved in art directing. You will develop an awareness of the elements and principles of Art Direction, become equipped with the basic art directing ability to execute a number of different art direction tasks related to understanding and applying typography and layout successfully and television scripting. Duration: 3 Lectures Lectures: TBC Times: 17h30 – 20h30 Cost: R 2 000 Deposit: R 1 000 Starts: TBC Finishes: TBC Art Direction: Module 3– Portfolio Practical This course is entry level for persons wishing to get into Art Direction. The third module of this course concentrates practical work meeting the requirements of briefs in exactly the same way one would in an ad agency. The briefs cover both print and television. Plus a campaign brief. This would provide the student with the beginnings of a portfolio of work – a necessity to enter the industry. After completing this course you will understand the role of the art director, the craft and the conceptual processes that are involved in art directing. You will develop an awareness of the elements and principles of Art Direction, become equipped with the basic art directing ability to execute a number of different art direction tasks related to understanding and applying typography and layout successfully and television scripting. Duration: 11 Lectures Lectures: TBC Times: 17h30 – 20h30 Cost: R 5 000 Deposit: R 2 500 Starts: TBC Finishes: TBC Adobe After- Effects Adobe After Effects CS5 will teach you to add the much celebrated 'bells and whistles' effects to your film documentary/ animation. You'll learn the basics from getting started setting up compositions and importing files, to more complex animations, masks, text, and even 3D! You will learn tips and tricks, as well as techniques that you can use to create your own compositions. After Effects is the standard in the industry for compositing and graphics animation - stay competitive and add this skill set to your knowledge. You will be able to add exiting video/ audio transitions. You can create masks to develop video attributes such as upper/ lower 3rds. Advanced editing such as Rotoscoping (the removal of subject matter from background) as well working with blue/ green screen editing for creating sophisticated motion graphics and cinematic visual effects. Transform moving images for delivery to theaters, living rooms, personal computers, and mobile devices. Duration: TBC Lectures: TBC Times: TBC Cost: TBC Deposit: TBC Starts: TBC Finishes: TBC
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