DIPLOMA IN MARKETING COMMUNICATION

 

Duration: 3 years full-time | 4 years part-time

Qualification: NQF 6

Start date:

Registration closes:

Tuition cost: Year one R62 500

This diploma is packed with possibility. You’ll be equipped to enter the marketing or communication professions with confidence, solid knowledge and strategic insights into both the business world and the consumers that drive it.

 

Marketing is all about communicating effectively.  Who is your target market, what messages would matter to them, and what media should be used to reach them? We’ll teach you how to answer these questions. You’ll learn how to conduct market research, to interrogate your findings and use those insights to strategise clever, effective and efficient campaigns. You’ll also learn how to compile a budget, manage clients and creatives, and determine the best media to deliver your campaign message.  If you’re a people person who loves a communication challenge, then this is the diploma for you.

 

 

Course outline

 

Year 1:

  • Basic Numeracy for Marketing
  • Academic Literacy
  • Business Communication
  • Business Management 1
  • Basic Computing for Marketers
  • Marketing Management 1
  • Popular Culture and Ethics
  • Principles of Consumer Behaviour

 

Year 2:

  • Business Management 2
  • Marketing Management 2
  • Marketing Communication Principles
  • Basic Marketing Research

 

Year 3:

  • Marketing Management 3
  • Electives (any 3): Brands and Branding, Account Management, e-Marketing, Media Planning and Buying
  • Compulsory/Core: Work-Based Learning (WBL)

 

Skills learned

 

 

Research, insight and strategy

Understanding consumer behaviour is integral to building brands. By knowing who your target market is and what their buying patterns are, you can develop strategies that help creatives craft winning campaign messages.

 

Collaboration

An ability to engage with clients, creatives and consumers is so important. Creatives look to you for guidance. And clients trust you to ensure creative presented is on brand and on brief.

 

Business management and marketing

Companies all want a positive return on investment.  To deliver, you need to understand the markets in which you operate, who your customers are, and how they gather information. Your role includes compiling budgets, and analysing the results of your marketing efforts.

 

Presentation

An ability to present and sell your ideas is essential in any agency. We teach you how to present your messages clearly and confidently.

Application requirements

 

  • NSC with Diploma endorsement
  • APS: 20
    • 40% for English/Language of Instruction
    • 40% for Maths/Maths Literacy

 

Mature Age Exemption:

Candidates who have attempted matric/Grade 12 or reached the age of 23 before or during the first year of registration may be considered for admission. Work experience may also be considered.

 

How to apply

 

Step 1

Download the application form.

 

Step 2

Pay a non-refundable fee of R325. This can be paid via EFT, cash at the campus or cheque.

If you need more information contact the Registrar on 011 781 2772.

 

Step 3

Applications will be assessed. We may contact you for further assessment in the form of an entrance exam or personal interview. You will also be invited to attend a practical session. After about seven days, we will contact you in writing to inform you of the outcome of your application.

 

You’re accepted. Now what?

 

Once you have received written acceptance to study at AAA, a non-refundable fee of R9000 must be paid to secure admission. This must be paid by 31 January and will be credited against your tuition fees.

 

Payment options

 

Tuition fees are due and payable on 31 January of each year.

 

Fees can be paid

  • In full (receiving a 5% discount)
  • In two instalments (no interest is charged and no discount is granted)
    • First instalment  of 50% by 31 January
    • Second instalment of 50% by 31 May
  • By arranging a payment plan with AAA School of Advertising
  • Non-South African residents must pay the full tuition fee by 31 January.

 

Please note

  • Failure to pay your tuition fees could result in deregistration.
  • Students can choose to cancel their studies during the course of the year, but we won’t refund the course fees.
  • Each year the school board determines the price increase on fees.

 

What can you become?

 

Brand manager

Media manager

Strategic account manager

Digital media marketer

Let’s connect

Call 011 781 2772

Cape Town campus

6th Floor, AAA House, 112 Long Street, 8001

021 422 1800

Sandton campus

AAA House, The Braes Office Park, cnr William Nicol Dr & Bryanston Dr, Bryanston

 

Duration: 3 years full-time | 4 years part-time

Qualification: NQF 6

Start date:

Registration closes:

Tuition cost:  Year one R62 500

Let’s connect

Call 011 781 2772

Email info@aaaschool.ac.za

Cape Town campus

6th Floor, AAA House, 112 Long Street, 8001

021 422 1800

Johannesburg campus

ACA House, The Braes Office Park, cnr William Nicol Dr & Bryanston Dr, Bryanston

DIPLOMA IN MARKETING COMMUNICATION

 

Duration: 3 years

Qualification: NQF 6

Start date:

Registration closes:

Tuition cost: Year one R62 500

 

Course outline

 

Year 1:

  • Basic Numeracy for Marketing
  • Academic Literacy
  • Business Communication
  • Business Management 1
  • Basic Computing for Marketers
  • Marketing Management 1
  • Popular Culture and Ethics
  • Principles of Consumer Behaviour

 

Year 2:

  • Business Management 2
  • Marketing Management 2
  • Marketing Communication Principles
  • Basic Marketing Research

 

Year 3:

  • Marketing Management 3
  • Electives (any 3): Brands and Branding, Account Management, e-Marketing, Media Planning and Buying
  • Compulsory/Core: Work-Based Learning (WBL)