How successful is AAA?
We base our success on our graduates. Many have won prestigious awards, and gone on to work in some of the country’s best agencies and communication companies, or start their own successful companies. This is a testament to the standard and work ethic to which we adhere.
Will my qualifications be recognised internationally?
Yes! Our degrees and diploma are recognised by the International Advertising Association (IAA).
Can I still apply even if I don't have the points?
If you don’t quite have the points to apply for a degree or diploma, we encourage you to apply for our Foundation programme. This is a bridging year, which brings you up to speed. Once completed, you can apply for the degree or diploma of choice.
Will I find a job easily?
We’ve found that of our students who have completed the degree internship, 85% were immediately employed. The other 15% found jobs shortly thereafter. Our connections to the marketing and communications profession, and the calibre of student graduating from our school, make it easier to find a job.
What is my earning potential?
Your earning potential can range from comfortable to very good! A career in marketing communications offers excellent salary packages and a long-term career path.
Why a creative career?
We live in a world that needs new ideas and new thinking. It needs game changers, people dedicated to making a difference. And a career in advertising or marketing affords you this opportunity. Each day is a chance to create new work, learn new skills and try new things. Added to this, the communication field is vast. From radio to television, print or online media, consumer goods and much more, your only obstacle is your imagination.
What is an account manager?
Client services is comprised of client service directors, account directors and account managers. They are the go-to people when a job needs to get done and be done well. As the face of an advertising agency, they are the bridge between the agency and the client. These men and women are excellent networkers, always looking to acquire new business and tirelessly working to build and sustain lasting client relationships. Their intimate knowledge of the client’s brand ensures that any solution provided has value and credibility. With a largely communicative role, account managers instinctively know what to say to a client, no matter the situation.
They work closely with strategy, traffic, production and the creative teams. They brief the creative department and ensure that all campaigns remain faithful to the goals of the client’s brand and its budget.
What is a brand manager?
A brand manager is responsible for the overall image of a brand. They decide through research and analysing data where a brand would best fit in the marketplace, as well as the kind of messaging that would resonate with the intended target market.
They develop marketing and advertising strategies, manage budgets, oversee promotional activities and much more. A good brand manager will ensure that a brand increases ROI (return on investment), profitability, and customer loyalty and always stays ahead of its competitors.
What is a marketing manager?
Much like a brand manager, a marketing manager’s role is to market a business or product to consumers. They conduct extensive research and analyse data before determining where the business would best fit in the marketplace, as well as the kind of messages which would resonate with the intended target market. They develop marketing and advertising strategies, manage budgets, and oversee promotional activities and much more. A good marketing manager will ensure that a product/company increases ROI, profitability, and customer loyalty and always stays ahead of its competitors.
What is a media manager?
Media planners and media buyers are problem solvers. They excel at negotiating, using their experience (and excellent connections) to ensure that they get maximum exposure for their client’s advertising campaign and at minimal cost! They know the habits of a brand’s target market(s) and use this knowledge to advise clients on the best media – or mix of media - to promote a campaign, eg a television and/or radio commercial, and/or print, digital or outdoor advertising.
Their media selections make business sense and guarantee results. And their good relationships with media owners help them to buy media space at incredible rates. They also track that the client’s campaign is advertised as scheduled.
What is a strategist?
Strategists or Strategic Planners are insatiably curious individuals who are passionate about people and brands. They conduct focus groups, interviews and online surveys to better understand what consumers are buying, what impacts their decisions to make – or not make - a purchase and how their habits can be influenced.
This data is then analysed and turned into clever, on-point campaigns. If something is trending, strategists know about it. They work closely with client service to iron out the objectives of a campaign brief, and provide invaluable brand and consumer insight to the creative team.
What is a production manager?
Production managers are well-connected miracle workers and world-class negotiators! Wise beyond their years, they act as consultants to almost everyone in an agency, tapping into vast technical knowledge and experience to ensure that all campaign ideas are feasible and cost-effective and trouble-shooting or forecasting where and when potential problems may arise.
They are a walking encyclopaedia, with a huge ‘little black book’ of affordable and reliable suppliers, voice-over artists and actors. Production managers travel extensively, visiting trade shows, networking with potential suppliers and conducting site checks. Their nod of approval is golden.
They formulate and manage the production budget, while tracking that the roll-out of a campaign is going according to schedule. And as the very last person handling final artwork and other campaign material, they are also the last line of defence when it comes to spotting spelling or grammatical errors and design mishaps.
What is a traffic manager?
Traffic managers are the heartbeat of an agency and are seldom seen without at least one job bag in their hands. Working closely with the production manager, their systems, processes and constant monitoring ensure that every agency division, department, team and individual is on track and on time to fulfil their role and requirements. Traffic managers manage the logistics and timing of every campaign - from the initial brief, to the ‘big idea’, the execution of that idea and the analysis of the end result.
They are exceptional organisers and excellent at multi-tasking. Their role is mostly administrative and requires an eye for detail, superb people skills and exceptional management and time-management skills. A good traffic manager is hard to find and highly valued – nobody ‘messes’ with traffic.
What is an art director?
Art directors are master storytellers who find inspiration in the most unlikely of places. They capture the minds of millions using a clever combination of visuals and words. They work closely with copywriters to identify the ‘big idea’. This is then developed and crafted into a look and feel that excites, informs or entertains both the client and consumer.
But creating winning concepts needs more than just skill. Before the magic happens, an art director needs to fully understand who their client is, what they envision for their brand and how best to convey that message
Part of their agency role is also to guide and motivate the creative team. Whether working on a television commercial, an outdoor billboard or print and digital campaign, art directors are always committed to creative excellence.
What is a copy writer?
Copywriters are wordsmiths! Their words entertain, inform and excite and inspire. Their role is largely diversifying with the rise of social media networks such as Facebook, Twitter, and Instagram. Today, copywriters are multi-skilled individuals. They don’t just communicate a message. They start conversations! By inviting the public to engage with brands, clients can better understand who their audience is, what are their likes, dislikes or needs? And this shapes the campaigns they help to create. No matter what medium they write for, copywriters tailor their voice. They work closely with art directors to come up with fresh ideas that a client can’t wait to see on television or in print, or hear on radio.
What is a creative director?
Creative directors are progressive thinkers who deliver creative genius day in and day out. They single-mindedly pursue the ‘big idea’ – one which inspires consumers. They love (and need) to be at the forefront of innovative ideas. And they do this by closely follow shifting trends and drawing inspiration from their surroundings, experiences and colleagues. They build creative departments which include designers, web designers, art directors, copywriters and illustrators. They oversee the whole creative process to ensure that all work produced is of the highest calibre. They know all the intricacies of a client’s brand and target market in order to deliver a successful campaign each and every time.
What is a content manager?
The digital world is rapidly evolving and with it comes new opportunities to promote businesses. Developers provide online solutions to companies looking to break away from old habits and embrace new ways of advertising or doing business. Whether it’s creating a knockout website, uploading a video to YouTube, blogging about the latest web trends, devising a clever online marketing campaign or driving users to a company’s website, there’s never a dull moment in digital.
The content manager’s role is to develop the online presence and voice of brands. They strategise and create content that drives traffic to websites. They write for audiences with little time to sift through waffle.
What is a designer?
Designers are creative individuals who love turning an inspiring thought into reality. They visually communicate ideas in new and fresh ways. Design is a diverse discipline. In advertising we have graphic and web designers, packaging designers and layout artists (DTP). Graphic designers specialise in using type text, symbols, colour and imagery to create eye-catching artworks. Web designers specialise in functional design for websites. Packaging designers specialise in designing labels, boxes, bottles, bags to name a few. Layout artists specialise in designing brochures, newspapers, magazines, posters and more.
What is a digital marketer?
Digital media marketers love all things digital, and are clued-up on all the latest trends making digital waves. If there is a new technology out, they can’t wait to test it. They know everything there is to know about where to market a product, how to maximise coverage and get the best ROI.
What is an illustrator?
Illustrators are artists, happiest with a paintbrush or pen in hand. Each has his or her own unique style. Most prefer to work alone, but that doesn’t mean they don’t meet with clients and editors to ensure their illustrations are true to brief. Even in today’s world of computer-generated designs, there are many markets for hand-created illustrations, such as books (especially children’s’ books or adult non-fiction), comics, magazines, newspapers, posters, online media, packaging and much more. They are also used for merchandising purposes, such as T-shirts, clothing and ceramics.
What is an social media manager?
Social media managers build brand evangelists through online networks such as Facebook, Twitter, Instagram, Vimeo and YouTube to name a few. They start conversations and monitor and analyse customer feedback. This information is then used to better target brand campaigns to customers. Social media managers are techno-savvy and live for likes, shares, retweets and much more.
What is a SEO consultant?
Search Engine Optimization experts advise businesses on the best keyword choice and link integration to get ahead of the competition and improve their Google ranking. If your client’s website copy does not contain words that consumers would use to search for your products, then you have a problem. SEO consultants work closely with content managers and web developers to create quality content experiences for web users.
What is a web developer?
Web developers build and programme web pages which are functional on a variety of browsers and devices. They keep up-to-date with new trends and look at ways to innovate and become leaders in the digital sphere. They work with web-based programming languages and databases as well as HTML.
Call 011 781 2772
Cape Town campus
6th Floor, AAA House, 112 Long Street, 8001
021 422 1800
ACA House, The Braes Office Park, cnr William Nicol Dr & Bryanston Dr, Bryanston