HIGHER CERTIFICATE IN MARKETING COMMUNICATION

 

Duration: 1 year (full time or part time)

Qualification: NQF 5

Start date:

Registration closes:

Tuition cost: Year one R41 500

This qualification means business. You’ll learn the ins and outs of business from management to marketing. It will equip you to enter the marketing world with a solid working knowledge of the business world.

 

It is also a bridging year for students who want to further their studies but lack the points needed to get into the degree or diploma of their choice.

 

 

Course outline

 

• Fundamentals of Business Communication

• Academic Literacy

• Marketing Fundamentals

• Popular Culture and Ethics

• Fundamentals of Business Management

• Computing for Marketing

• Numeracy for Marketing

 

Skills learned

 

 

Research, insight and strategy

Understanding consumer behaviour is integral to building brands. By knowing who your target market is and what their buying patterns are, you can craft campaign messages and determine the best media to deliver these brand messages.

 

 

Communication

What is effective communication? You’ll learn how to foster good working relationships and get the best out of your teams.

 

 

Business management and marketing

Companies all want a positive return on investment.  To deliver, you need to understand the markets in which you operate, who your customers are, and how they gather information. Your role includes compiling budgets, and analysing the results of your marketing efforts.

 

Application requirements

 

  • NSC with Higher Certificate endorsement
  • APS: 20
    • 40% for English/Language of Instruction
    • 40% for Maths/Maths Literacy

 

Mature Age Exemption:

Candidates who have attempted matric/Grade 12 or reached the age of 23 before or during the first year of registration may be considered for admission. Work experience may also be considered.

 

How to apply

 

Step 1

Download the application form.

 

Step 2

Pay a non-refundable fee of R325. This can be paid via EFT, cash at the campus or cheque.

If you need more information contact the Registrar on 011 781 2772.

 

Step 3

Applications will be assessed. We may contact you for further assessment in the form of an entrance exam or personal interview. You will also be invited to attend a practical session. After about seven days, we will contact you in writing to inform you of the outcome of your application.

 

You’re accepted. Now what?

 

Once you have received written acceptance to study at AAA, a non-refundable fee of R9000 must be paid to secure admission. This must be paid by 31 January and will be credited against your tuition fees.

 

Payment options

 

Tuition fees are due and payable on 31 January of each year.

 

Fees can be paid

  • In full (receiving a 5% discount)
  • In two instalments (no interest is charged and no discount is granted)
    • First instalment  of 50% by 31 January
    • Second instalment of 50% by 31 May
  • By arranging a payment plan with AAA School of Advertising
  • Non-South African residents must pay the full tuition fee by 31 January.

 

Please note

  • Failure to pay your tuition fees could result in deregistration.
  • Students can choose to cancel their studies during the course of the year, but we won’t refund the course fees.
  • Each year the school board determines the price increase on fees.

 

What can you become?

 

Marketer

Client service

Assistant to a media manager

Marketing assistant

Let’s connect

Call 011 781 2772

Cape Town campus

6th Floor, AAA House, 112 Long Street, 8001

021 422 1800

Sandton campus

AAA House, The Braes Office Park, cnr William Nicol Dr & Bryanston Dr, Bryanston

 

Duration: 1 year (full time or part time)

Qualification: NQF 5

Start date:

Registration closes:

Tuition cost: Year one R41 500

Let’s connect

Call 011 781 2772

Email info@aaaschool.ac.za

Cape Town campus

6th Floor, AAA House, 112 Long Street, 8001

021 422 1800

Johannesburg campus

ACA House, The Braes Office Park, cnr William Nicol Dr & Bryanston Dr, Bryanston

 

HIGHER CERTIFICATE IN MARKETING COMMUNICATION

 

Duration: 1 year (full time or part time)

Qualification: NQF 5

Start date:

Registration closes:

Tuition cost: Year one R41 500