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(021) 422 1800

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cape town creative short courses

1st and 2nd semesters

Choose to refreash your knowledge, sharpen your creative tools, and find new inspiration.

Click on the course names for more information.

 

  • principles of graphic design

    Level: Introductory

    Duration: 37 Lectures

    Lecturers: Henrietta Rademan and Chantell Arpesella

    Cost: R14 680

    Deposit: 50% (payable on enrolment)

    1st semester: 20 February – 14 August 2017

    Monday and Thursday evenings 17h30 – 20h30

     

    why this course?

    This course is ideal for creative thinkers who feel they have a talent for visual ideas, or possibly producing layout and design projects and wish to understand the basic principles of design better, and how to improve design solutions.

     

    how to get in:

    Register with our Part-time Registrar – see detail

    Course Code: AAA 16-0011

     

    course outcomes:

    After completing this course you will understand:

    • The basic principles of design projects
    • Adobe InDesign and Adobe Illustrator
    • How to develop a portfolio of 5 projects covering layout, poster, identity, editorial and packaging design

     

    career possibilities:

    • In house design work for those in PR and marketing companies
    • Marketers with creative talent who want to expand their skills
    • A position in the print industry
    • Creative people with ambitions of getting into the design and advertising industry

  • principles of copywriting

    Level: Introductory

    Duration: 18 Lectures

    Lecturer: Lynette Lawley-Day

    Cost: R11 450

    Deposit: 50% (payable on enrolment)

    2nd semester: 04 May – 31 July 2017

    Monday and Thursday evenings 18h00 – 21h00

     

    why this course?

    This course is aimed at improving your understanding of the copywriting process. You will see how Big Ideas evolve, based on Creative Briefs, and you will learn how to translate those ideas into various media, including TV, radio, print, brochures, direct mail and finally, alternative media. It’s a hands-on course where you practice your copywriting skills with ongoing feedback from your lecturer. You will also get the opportunity to direct and record a radio commercial for inclusion in your portfolio.

     

    how to get in:

    Register with our Part-time Registrar – see details below.

    Course Code: IC/15/01

     

    course outcomes:

    Upon completion of this course, you will:

    Understand what it takes to conceptualise a Big Idea

    Be able to write TV and radio scripts as well as print ads, brochures and direct mail pieces

    Be able to apply your Big Idea thinking to alternative media channels.

     

    career possibilities:

    This course is perfect for those who want a second feather in their cap, i.e. Art Directors who would like to improve their copywriting skills. It is also ideal for managers who have to evaluate copy, giving them a better understanding of the copywriting process. The course could also pave the way to freelance copywriting opportunities.

     

  • specialised copywriting – copywriting for the digital world

    Level: Advanced

    Lecturer: Mandy Speechly (with guest speakers)

    Duration: 10 Lectures

    Cost: R5 875

    Deposit: 50% (payable on enrolment)

    2nd semester: 30 August – 01 November 2017

    Thursday evenings 17h30 – 20h30

     

    why this course?

    The way we consume online media is completely different to the way we read conventional copy. This course will show you how to adapt your existing copywriting skills to cater for this new, impatient target audience, whilst never compromising on the fundamental principles of advertising. Relevant case studies will be discussed and practical writing projects will have to be completed

     

    how to get in:

    Register with our Part-time Registrar – see details below.

    Course Code: CDW/15/01

     

    course outcomes:

    Upon completion of this course, you will:

    • Understand the difference between conventional copywriting and digital copywriting
    • Understand the principles of writing copy for websites, social media, emails, blogs, online ads and mobile ads.
    • You will also understand search engine writing.

     

    career possibilities:

    This course is ideal for traditional copywriters who want to up-skill their abilities to include digital writing. Students with no prior copywriting experience will be able to apply for junior digital writer positions.

     

  • principles of art direction (portfolio course)

    Level: Introductory

    Duration: 28 Lectures

    Cost: R11 350

    Deposit: 50% (payable on enrolment)

    2nd semester: TBC

    Tuesday and Thursday evenings 17h30 – 20h30

     

    why this course?

    The course is designed for illustrators looking to expand their portfolios and gain in-depth knowledge of modern illustration. It may also appeal to Graphic Designers and Art directors who do their own illustration for executions.

     

    how to get in:

    To do this course you have to be comfortable working with Adobe’s Photoshop and Illustrator software on Apple Mac.

     

    course outcomes:

    Upon completion of this course, you will have gained practical experience in turning hand-drawn illustrations into a sophisticated means of communication by exploring visual storytelling as you develop a particular style of your own while working in a variety of mediums.

     

    career possibilities:

    If you’re good enough this could lead to a career as an illustrator freelancing for Ad Agencies, Design Houses and Publishers

     

     

  • principles of SEO strategy

    Level: Introductory

    Duration: 6 Lectures

    Cost: R3 350

    Deposit: 50% (payable on enrolment)

    2nd semester: TBC

     

    why this course?

    This comprehensive SEO course is for anyone who wants to understand and master digital marketing.

     

    how to get in:

    Register with our Part-time Registrar – see details below.

    Course Code: SEO/15/01

  • advanced copywriting (portfolio course)

    Level: Intermediate

    Duration: 12 Lectures

    Lecturer: Lynette Lawley-Day

    Cost: R7 700

    Deposit: 50% (payable on enrolment)

    2nd semester: 07 August – 14 September 2017

    Monday and Thursday evenings 18h00 – 21h00

     

    why this course?

    The course is targeted at individuals who have already completed an introductory course in copywriting or are familiar with the theory of copywriting, the advertising industry and have an understanding of the fundamental creative processes involved. The only way to understand and develop your creative thinking processes, as well as craft your writing skills, is by putting them into practice – as frequently as possible.

     

    The course has been developed to create a structured approach to the practical application of basic copywriting skills. You will also enjoy one-on-one guidance from the tutor on a weekly basis to hone your individual skills.

     

    how to get in:

    Register with our Part-time Registrar – see details below.

    Course Code: AC/15/01

     

    career possibilities:

    All copywriters need a portfolio of worky. This course gives you the ability to:

    • Improve and add writing for different media to an existing portfolio.

  • adobe photoshop cc

    Level: Introductory

    Duration: 12 Lectures

    Lecturer: Kevin Portellas

    Cost: R6 860

    Deposit: 50%

    1st semester: 18 April – 24 May 2017

    Tuesday and Wednesday evenings 17h30 – 20h30

     

    why this course?

    This course is aimed at those with no previous experience of Photoshop. Starting from scratch, this course will teach you from a practical point of view, the art of digital image and photo manipulation, editing, modification and enhancement.

     

    how to get in:

    Register with our Part-time Registrar – see details below.

    Course Code: APS/15/01

     

    course outcomes:

    Upon completion of this module, you will:

    • Know how to create or edit photographic material,
    • Enhance and format photos
    • Bring out the very best in every photograph,
    • Cut images out of backgrounds,
    • Create collages and learn the latest Photoshop features

     

    career possibilities:

    All Graphic Designers, Art Directors and Photographers need to be proficient in this module.

  • adobe indesign cc

    Level: Introductory

    Duration: 8 Lectures

    Lecturer: Kevin Portellas

    Cost: R5 620

    Deposit: 50%

    1nd semester: 01 August – 29 August 2017

    Tuesday and Wednesday evenings 17h30 – 20h30

     

    why this course?

    Learn about the fundamentals of InDesign CS6, how to find your way around Adobe InDesign CS6, understand how to save and export, organise and search for documents. Throughout the workshop the emphasis is on practical, hands-on learning including a series of exercises designed to consolidate new skills and build confidence. This is an ideal course for those doing the Principles of Art Direction module that will allow digital executions, later in that course.

     

    how to get in:

    Register with our Part-time Registrar – see details below.

    Course Code: IAI/15/01

     

    course outcomes:

    • Know how to format text and studied the principles of typography as used in books, magazines and ads.
    • Be able to design a basic set of stationery, a small food menu and print ads during the course.

     

    career possibilities:

    All Graphic Designers and art Directors need to be proficient in InDesign

  • adobe illustrator cc

    Level: Introductory

    Duration: 8 Lectures

    Lecturer: Kevin Portellas

    Cost: R5 620

    Deposit: 50%

    1st semester: 30 May – 21 June 2017

    Tuesday and Wednesday evenings 17h30 – 20h30

     

    why this course?

    Start from scratch with Illustrator. Learn how to use it for artwork, logos, shapes and vector illustrations. Discover exciting features like the new Appearance Panel, Improved Artboards Panel, New Gradient Strokes, New Pattern creation and graphs and patterns and the iPad app Adobe Ideas that interfaces with Illustrator.

     

    how to get in:

    Register with our Part-time Registrar – see details below.

    Course Code: AIL/15/01

     

    course outcomes:

    • Have the knowledge to produce slick artwork. Create company logos and other marketing material.
    • Turn drawings into rendered illustrations.

     

    career opportunities:

    All Graphic Designers, Art Directors need to be proficient in this module.

contact

what next?

For more information about a course or to enrol contact our Cape Town Registrar: Soemeez Bohardien

Tel: +27 (0)21 422 1800

Email: registrarcpt@aaaschool.ac.za

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Photography by Michael Knight. All images copyright AAA School of Advertising.

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