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cape town creative short courses

1st and 2nd semesters

Choose to refresh your knowledge, sharpen your creative tools, and find new inspiration.

Click on the course names for more information.

 

  • principles of graphic design

    Level: Introductory

    Duration: 38 Lectures

    Lecturers: Henriette Rademan and Chantelle Arpesella

    Cost: R14 385

    Deposit: 50% (payable on enrolment)

    2nd semester: 22 May – 30 October 2017

    Monday and Thursday evenings 17h30 – 20h30

     

    why this course?

    This course is ideal for creative thinkers who feel they have a talent for visual ideas, or possibly producing layout and design projects and wish to understand the basic principles of design better, and how to improve design solutions.

     

    how to get in:

    Register with our Part-time Registrar – see detail

     

    course outcomes:

    After completing this course you will understand:

    • The basic principles of design projects
    • Adobe InDesign and Adobe Illustrator
    • How to develop a portfolio of 4 projects covering layout, poster, identity, and editorial design

     

    career possibilities:

    • In house design work for those in PR and marketing companies
    • Marketers with creative talent who want to expand their skills
    • A position in the print industry
    • Creative people with ambitions of getting into the design and advertising industry
  • principles of copywriting

    Level: Introductory

    Duration: 8 Lectures

    Lecturer: Lynette Lawley-Day

    Cost: R6 860

    Deposit: 50% (payable on enrolment)

    2nd semester: 04 May – 31 July 2017

    Tuesday and Thursday evenings 17h30 – 20h30

     

    why this course?

    This course is aimed at improving your understanding of the copywriting process. You will see how Big Ideas evolve, based on Creative Briefs, and you will learn how to translate those ideas into various media, including TV, radio, print, brochures, direct mail and finally, alternative media. It’s a hands-on course where you practice your copywriting skills with ongoing feedback from your lecturer. You will also get the opportunity to direct and record a radio commercial for inclusion in your portfolio.

     

    how to get in:

    Register with our Part-time Registrar – see details below.

     

    course outcomes:

    Upon completion of this course, you will:

    Understand what it takes to conceptualise a Big Idea

    Be able to write TV and radio scripts as well as print ads, brochures and direct mail pieces

    Be able to apply your Big Idea thinking to alternative media channels.

     

    career possibilities:

    This course is perfect for those who want a second feather in their cap, i.e. Art Directors who would like to improve their copywriting skills. It is also ideal for managers who have to evaluate copy, giving them a better understanding of the copywriting process. The course could also pave the way to freelance copywriting opportunities.

     

  • specialised copywriting – copywriting for the digital world

    Level: Advanced

    Lecturer: Mandy Speechly (with guest speakers)

    Duration: 10 Lectures

    Cost: R5 875

    Deposit: 50% (payable on enrolment)

    2nd semester: 30 August – 01 November 2017

    Wednesday and Thursday evenings 17h30 – 20h30

     

    why this course?

    Writing for digital media requires a different approach to conventional advertising, as well as an astute understanding of the demanding online user. This course recognises these shifts in digital communication, while maintaining a focus on the fundamental principles of copywriting. It provides insights and techniques on how to write and conceptualise for a range of digital media platforms.

     

    how to get in:

    Register with our Part-time Registrar – see details below.

     

    course outcomes:

    Upon completion of this course, you will:

    • Understand the difference between traditional copywriting and digital communication
    • Understand the principles of conceptual and strategic thinking.
    • Understand the techniques involved in writing copy for websites, mobile, social media, emails, integrated digital campaigns and online advertising.

     

    career possibilities:

     This course is ideal for anyone involved in the digital communications industry, including marketers, journalists, content writers or designers. It is also relevant for traditional copywriters who want to learn more about digital writing.

     

  • principles of art direction (portfolio course)

    Level: Intermediate

    Duration: 22 Lectures

    Cost: R11 350

    Deposit: 50% (payable on enrolment)

    2nd semester: 14 August – 02 November 2017

    Monday and Thursday evenings 17h30 – 19h30

     

    why this course?

    This course is entry level for anyone who wants to expand their conceptual development skills for visual communication. It is ideal for Graphic Designers, DTP specialists and Marketers who are interested in developing an understanding of advertising Art Direction.

     

    how to get in:

    Register with our Part-time Registrar – see details below.

     

    course outcomes:

    Upon completion of this course, you will understand the role of the art director in the ad industry and gain insights into concept development for advertising.

     

    career possibilities:

    If you’re interested in preparing yourself for a career as an Art Director this is the first step in the process.

     

     

  • advanced graphic design

    Level: Advanced

    Duration: 38 Lectures

    Lecturers: TBC

    Cost: R14 385

    Deposit: R7 192.50

    2nd semester: 05 June – 06 October 2017

    Monday, Tuesday and Wednesday evenings 17h30 – 20h30

     

    why this course?

    This course is ideal for young graphic designers looking to expand their portfolios and gain in-depth knowledge of graphic design. Designers come into this course with a working knowledge of Adobe software, as no software training is given. The briefs are in-depth allowing for a creative, comprehensive portfolio to be produced.

     

    how to get in:

    Register with our Part-time Registrar – see details below.

     

    course outcomes:

    After completing this course you should be able to:

    • Unpack complicated design briefs and solve these creatively using a variety of channels best suited to your design concept
    • Produce an advanced slick, professional portfolio to take with you into the design world.

     

    career possibilities:

    All Graphic Designers need a portfolio of work to get into the industry. This course gives you the ability to:

    • Improve and add more advanced work to an existing portfolio.
    • Improve your conceptual thinking.

     

  • advanced practice of illustration

    Level: Advanced

    Duration: 23 Lectures

    Lecturer: TBC

    Cost: R9 345

    Deposit: R4 672.50

    2nd semester: 01 August – 24 October 2017

    Tuesday and Wednesday evenings 17h30 – 20h30

     

    why this course?

    The course is designed for illustrators looking to expand their portfolios and gain in-depth knowledge of modern illustration. It may also appeal to Graphic Designers and Art Directors who do their own illustration for executions.

     

    how to get in:

    To do this course you have to be comfortable working with Adobe’s Photoshop and Illustrator software on Apple Mac.

     

    course outcomes:

    Upon completion of this course, you will have gained practical experience in turning hand-drawn illustrations into a sophisticated means of communication by exploring visual storytelling as you develop a particular style of your own while working in a variety of mediums.

     

    career possibilities:

    If you’re good enough this could lead to a career as an illustrator freelancing for Ad Agencies, Design Houses and Publishers.

  • the art of agency tv and radio production

    Level: Intermediate

    Duration: 8 Lectures

    Lecturer: TBC

    Cost: R4 250

    Deposit: R2 125

    2nd semester: TBC - please inquire

    Wednesday evenings 17h30 – 19h30

     

    why this course?

    The process of managing the production of television and radio commercials requires a complex and specialist range of skills. This course will provide valuable insights into the role players involved in the production process and present a guide through the different stages, from pre-production to the shoot and post-production.

     

    how to get in:

    It would be helpful to have some knowledge of the advertising industry, but it is not essential.

     

    course outcomes:

    Upon completion of this course, you will:

    • Understand the characteristics of radio and media as broadcast channels.
    • Be exposed to some of the technicalities involved in film and radio production.
    • Understand the financial implications of costing and quoting.
    • Understand the role of agency producer in the process.

     

    career possibilities:

    This course is ideal for junior or assistant agency producers wanting to upskill or anyone who has an interest in the processes of television and radio production.

  • advanced copywriting (portfolio course)

    Level: Advanced

    Duration: 12 Lectures

    Lecturer: Lynette Lawley-Day

    Cost: R7 700

    Deposit: 50% (payable on enrolment)

    2nd semester: 07 August – 14 September 2017

    Monday and Thursday evenings 17h30 – 20h30

     

    why this course?

    The course is targeted at individuals who have already completed an introductory course in copywriting or are familiar with the theory of copywriting, the advertising industry and have an understanding of the fundamental creative processes involved. The only way to understand and develop your creative thinking processes, as well as craft your writing skills, is by putting them into practice – as frequently as possible.

     

    The course has been developed to create a structured approach to the practical application of basic copywriting skills. You will also enjoy one-on-one guidance from the tutor on a weekly basis to hone your individual skills.

     

    how to get in:

    Register with our Part-time Registrar – see details below.

    Course Code: AC/15/01

     

    career possibilities:

    All copywriters need a portfolio of worky. This course gives you the ability to:

    • Improve and add writing for different media to an existing portfolio.
  • adobe photoshop cc

    Level: Introductory

    Duration: 12 Lectures

    Lecturer: Kevin Portellas

    Cost: R6 860

    Deposit: 50%

    1st semester: 25 April – 31 May 2017

    Tuesday and Wednesday evenings 17h30 – 20h30

     

    why this course?

    This course is aimed at those with no experience in Photoshop and covers the essentials of Adobe Creative Cloud Sharing and collaborating your work using Behance, Adobe Cloud Storage and uploading and synching your files, using Typekit and the Creative Cloud Market..

     

    how to get in:

    Register with our Part-time Registrar – see details below.

     

    course outcomes:

    Upon completion of this module, you will:

    • Know how to create or edit photographic material,
    • Enhance and format photos
    • Bring out the very best in every photograph,
    • Cut images out of backgrounds,
    • Create collages and learn the latest Photoshop features

     

    career possibilities:

    All Graphic Designers, Art Directors and Photographers need to be proficient in this module.

  • adobe indesign cc

    Level: Introductory

    Duration: 8 Lectures

    Lecturer: Kevin Portellas

    Cost: R4 250

    Deposit: 50%

    1nd semester: 01 August – 29 August 2017

    Tuesday and Wednesday evenings 17h30 – 20h30

     

    why this course?

    InDesign is a page layout programme that can be used for ads, brochures, stationery and books. This introductory module covers the essentials of using the Adobe Creative Cloud. New features like Liquid Layouts, Content Collector Tool and Digital Publishing in InDesign are covered.

     

    how to get in:

    Register with our Part-time Registrar – see details below.

     

    course outcomes:

    • Know how to format text and studied the principles of typography as used in books, magazines and ads.
    • Be able to design a basic set of stationery, a small food menu and print ads during the course.

     

    career possibilities:

    All Graphic Designers and art Directors need to be proficient in InDesign

  • adobe illustrator cc

    Level: Introductory

    Duration: 8 Lectures

    Lecturer: Kevin Portellas

    Cost: R4 250

    Deposit: 50%

    1st semester: 06 June – 28 June 2017

    Tuesday and Wednesday evenings 17h30 – 20h30

     

    why this course?

    Start from scratch with Illustrator. Learn how to use it for artwork, logos, shapes and vector illustrations. Discover exciting features like the new Appearance Panel, Improved Artboards Panel, New Gradient Strokes, New Pattern creation and graphs and patterns and the iPad app Adobe Ideas that interfaces with Illustrator.

     

    how to get in:

    Register with our Part-time Registrar – see details below.

     

    course outcomes:

    • Have the knowledge to produce slick artwork. Create company logos and other marketing material.
    • Turn drawings into rendered illustrations.

     

    career opportunities:

    All Graphic Designers, Art Directors need to be proficient in this programme.

  • adobe after effects cc (animation & motion)

    Level: Intermediate

    Duration: 16 Lectures

    Lecturer: TBC

    Cost: R8 500

    Deposit: R4 250

    2nd semester: 24 July – 04 August 2017

    Monday & Friday evenings 17h30 – 20h00

     

    why this course?

    This course aims to teach you practical animation and motion graphics while referencing and analysing real world projects from famous films, series and animations.

     

    how to get in:

    • Understanding of Mac OSX and computers are essential.
    • Understanding of editing programs or other Adobe products are a bonus.

     

    course outcomes:

    Upon completion of this course, you will:

    • Understand the principles of animation, motion graphics and post  production, while practicing the skills necessary to do motion graphics and animation projects
    • Become au-fait with projects from conception (storyboarding, asset generation with Adobe Photoshop and Adobe Illustrator), to execution (sound effects with Adobe Encore and editing with Adobe Premier Pro)

     

    career possibilities

    This course will up-skill your abilities. You will be able to practice as a Motion Graphics Artist, 2D Animator, Post Production Artist, or a General Animator

  • seo principles & writing

    Level: Introductory

    Duration: 10 Lectures

    Lecturer: TBC

    Cost: R5 800

    Deposit: R2 900

    2nd semester: 08 August – 17 October 2017

    Tuesday evenings 17h30 – 20h30

     

    why this course?

    Consumers are increasingly researching products online, before deciding about online purchases, but typically only explore the top 3 or 4 search engine results. Brands that want to be visible here must optimise their online ads and websites for search engines, which means that copywriters who know how how to write SEO copy are in ever-greater demand.

     

    how to get in:

    Register with our Part-time Registrar – see details below

     

    course outcomes:

    The practical skills you need to write optimised content for websites, blogs and online adverts. Optimised content drives traffic to websites and blogs by making them more visible to search engines.

     

    career possibilities:

    If you are a new or aspiring copywriter seeking to extend your skills into the digital arena, this course is for you. If you're a wannabe freelance SEO writer, this course is also for you. If you're a SME entrepreneur expanding your online business, this course will help you establish a highly visible web presence.

  • beginner's art

    Level: Introductory

    Duration: 10 Lectures

    Lecturer: TBC

    Cost: R3 940

    Deposit: R1 970

    2nd semester: TBC

    Evenings 17h30 – 20h30

     

    why this course?

    This course is an introductory drawing and painting course and suited for any person interested in developing these new skills. Each week a new topic will be discussed relating to drawing, colour theory and the relevant methods. This course offers participants the opportunity to develop their creative side.

     

    how to get in:

    Register with our Part-time Registrar – see details below

     

    course outcome:

    Relevant projects will encourage the exploration of skills and techniques. Participants will be able to confidently approach a drawing or painting. This course will also address how to effectively communicate the mood and tone of an artwork.

     

    career possibilities:

    This course could help those who want to study Art Direction or Graphic Design.

  • creative writing

    Level: Introductory

    Duration: 7 Lectures

    Lecturer: TBC

    Cost: R2 835

    Deposit: R1 417.50

    2nd semester:  TBC

    Evenings 17h30 – 20h30

     

    why this course?

    Books don’t write themselves. You have to sit down and do it. This course will show you how to tell the story you want to tell; it doesn’t matter if it is a novel, short stories or non-fiction.

     

    how to get in:

    Register with our Part-time Registrar – see details below

     

    course outcomes:

    Upon completion of this course, you will:

    • Have learned a basic set of rules and acquired fundamental tools and skills that will enable you to tell your story effectively.
    • Appreciate the importance of structure in creative writing, know what it takes to make your reader continue reading and understand which elements contribute to tell a good story.

     

    career possibilities:

    Publishing is one of the few growth areas in the creative industries. This course will point you in the right direction and introduce you to opportunities in both traditional and online publishing.

contact

what next?

For more information about a course or to enrol contact our Cape Town Registrar: Soemeez Bohardien

Tel: +27 (0)21 422 1800

Email: registrarcpt@aaaschool.ac.za

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